New Parents Relationship Marketing Program
Photo CD Launch
Senior Art Director on the award-winning New Parents relationship marketing direct response campaign for Kodak. Response to the program was so successful that it increased market-share by 7% and netted top honors in both the Echo Awards and the John Caples Awards in Direct Marketing.
In the early days of burgeoning digital technology, Kodak designed one of the first systems for digitizing and saving photos on to a compact disc.
The launch campaign included national print, broadcast and direct marketing efforts, and won several industry awards for creative excellence.