Consumer Packaged Goods — Mai Armstrong

Cascal Fermented Natural Soda

Absolut Vodka Customized Point-of-Sale

Coca-Cola Freestyle Out-of-Home and Point-of-Sale Systems

Production design and implementation of consumer package goods brands. Including creative development of branding and guidelines for product packaging, point-of-sale, and out-of-home.

Implementation of a Digital Asset Management system for Absolut Vodka with a customizable point-of-sale UI for their retail partners.

An online library of 175 versions of point-of-sale assets were created, with giving the retailer flexibility to customize product imagery and text to fit their store-specific promotions.

Launch of a new beverage dispensing system - "Freestyle" by The Coca-Cola Company - allowing consumers to create their own customized drink flavors by combining any number of Coca-Cola brands.

Worked with design teams on the brand implementation of regional and national versions of the product dispensers and point-of-sale and out-of-home branding materials, as well as co-branded point-of-sale for partner retail outlets, e.g. McDonald's.

Consumer Package Goods

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Havaianas Flip Flops & Sandals

Worked with design and marketing teams in the production and manufacture of packaging for consumer package goods.

Production design and implementation of consumer-facing marketing: online, point-of-sale in-store, and out-of-home. Worked with design and marketing teams to implement look books and sell sheets for sales force.