Mai Armstrong
maiarmstrong7@gmail.com
917.459.8537
Abilities: Illustrator, InDesign, Photoshop, Acrobat, Office Suite, Social Media platforms
Strengths: Conceptual, strategic, production-literate, cost-efficient, perfectionist
Distinctions:
• 7% market-share increase with award-winning CRM campaign for Kodak
• 11%+ response rates with award-winning collegiate marketing campaign for Sprint
• Target Award winner for outstanding automotive advertising for Ford
• 3 Caples Awards, 4 Echo Awards, 3 Mobius Awards
Experience:
2019-Present Senior Production Manager–Freelance
Pure Production Group
Print producer for advertising and marketing campaigns. Worked with external agency teams and vendors to manage mechanical production workflows to produce accurate, on-deadline materials.
Equitable Insurance, CIT Bank, 605 Data, Just Crack An Egg
2016-2018 Senior Brand Implementation Manager–Freelance
Landor
Worked with design teams on the creation and implementation of brands; Responsible for project management, quality-control and production of logo and creative assets, brand guidelines, style reference sheets, environments, and event graphics; while working with internal and external channels to ensure smooth workflow on-deadline with error-free accuracy.
Accenture, Altria, Barclay Card, Citadel, Comfort brands Choice Hotels, Delphi Technologies, Janssen Pharmaceuticals, Leviton, New York Life Insurance Company, S&P Global, Universal Studios
2015-2016 Senior Art Director–Freelance
Creative and strategic development of integrated advertising from concept through final production of CRM, social media, event marketing, and collateral.
SSRC-Mellon Mays, The Working Harbor Committee, Worldwide Ferry Safety Association
2010-2015 Brand Implementation-Senior Production Designer–Freelance
Stag & Hare
Worked with design teams on the implementation of consumer packaged goods brands. Production of product, packaging, retail, point-of-sale, out-of-home, and transit channels.
Absolut Vodka, Sagatiba Cachaça, Havaianas, The Coca-Cola Company brands including, Barq’s Root Beer, Cascal, Coca-Cola, DASANI, FUZE Tea, Gold Peak Beverages, Mello Yello, Sprite
2007–2015 Senior Art Director–Freelance
Strategic and conceptual development of integrated advertising across multi-media channels; broadcast, print, CRM, online, and social media platforms. Creative development and art direction of advertising campaigns for brands in the telecommunications, pharmaceutical, food & beverage, financial, and non-profit sectors.
21st Century Insurance, ALS Association, AT&T, Bausch & Lomb, Canadian Tirecraft, Disney Visa, First Financial Bank, Kettering Health Network, Eli Lily & Co, Mercy Health Partners, Potterhill Homes, Pragma Financial Systems, Rías Baixas Wines, SSRC-Mellon Mays, SopexaUSA, T-Mobile, The Muscular Dystrophy Association, Wines of Esporão
2004–2007 Senior Art Director
McCann Erickson
National retail advertising for Verizon Wireless. Conceptual and strategic development from concept through final production of out-of-home, point-of-sale, marketing and promotional collateral for direct (4,500 Verizon stores) and indirect channels (Home Depot, Best Buy, and franchise/owner-operated locations) nationwide. Supervision of pre-production; photo shoots; art-buying and retouching.
Additional experience
Design and art direction of integrated advertising campaigns, including broadcast, print, online, CRM, PR, and event marketing.
American Express, AT&T, BMG Music, Barnes & Noble, Chase Bank, Chicago Board of Trade, Cigna, Citibank, Columbia House, Deutsche Post, First USA Bank, Ford, Freddie Mac, Jazz at Lincoln Center, Kodak, Kimberly-Clark Cottonelle, MCI, Pacific Bell, Phillips Lighting Company, Southwestern Bell, Sprint, United States Marine Corps, Volvo
Education
Summa cum laude BA Advertising Design, Phi Beta Kappa, City College of New York, NY
BFA Program Graphic Design, Dean’s List, Academy of Art University, San Francisco, CA
References available upon request